We continue our series on artificial intelligence (AI) in public relations with Kerry Sheehan, Artificial Intelligence in PR Vice-Chair with the CIPR. You can read the full articles on our Patreon page. While you're here, take a look at our new podcast! Patreon support keeps this podcast alive and free for all listeners! The pace of the development of software and machine learning is increasing and by 2023 artificial intelligence will impact areas of PR such as stakeholder mapping, risk analysis, auditing, and behavioural analysis.

The coming five years will see a sweeping shift in how businesses prioritize and process activities and tasks. Current technologies and ways of doing things will become obsolete. Ways of accessing information will change too as more businesses embrace assistants powered by artificial intelligence (AI). Marketing automation will come to the fore, and businesses will worry less about errors as AI-powered technology takes on more of the work around calculations. We explore some of the dramatic changes businesses can anticipate with Artur Kiulian, an expert in artificial intelligence.

In the next three to five years, organizations will see an unprecedented amount of disruption with the advancement of cognitive computing. And the pace of technological change isn't set to slow down any time soon. Communicate Influence speaks to Nigel Willson, a Global Strategist with Microsoft UK, about cognitive computing. Cognitive computing is set to have a massive impact on how businesses and individuals perform transactions, communicate, and interact with the world around them. Companies will face immense pressure to keep with technological change as software developments move ahead at warp speed.